In a world where we instinctually reject a lot of advertising (For example: Skipping YouTube ads or going for its premium version to avoid ads), Instagram stories offer a saving grace. It is like a conveyer belt. You innocently click on a photo on your friend’s status and get tapped to see a 30-seconds Instagram story. These stories are so influential that you click on the promotional link and finally question yourself where the last 20 minutes of your life has gone.
Most of the brands have started using Instagram stories to attract people towards a promotion or promote a contest. The addictive design of these stories makes people view them for longer period of time. It is much easier to clicking through rather than simply exiting.